100K → 100K
Miles & Smiles for Change
A 47-day journey of ascending together, honoring Anthony Tricarico's legacy through movement, connection, and hope.
The Lavender Wing Campaign
Miles & Smiles for Change
A 47-day journey of ascending together, honoring Anthony Tricarico's legacy through movement, connection, and hope.
Every element of our visual identity carries meaning, from the ascending wing to the carefully chosen colors that represent our journey from struggle to hope.
Miles & Smiles for Change
The Ascending Wing represents Anthony's spirit of pushing forward and rising to challenges. Each curve flows upward, symbolizing growth through adversity.
The Gradient Journey from grounded charcoal to ethereal white symbolizes the path from struggle to hope, darkness to light.
Lavender Accent Feathers honor Anthony's memory as moments of breakthrough and beauty, scattered like stars of hope.
#2C3E50
Strength & Foundation
#B19CD9
Memory & Honor
#6B5B95
Wisdom & Growth
#8B8680
Balance & Support
#FFD662
Light & Possibility
Simplified for digital platforms and mobile applications
For embroidery, stamps, and single-color applications
Social media badges and text-heavy contexts
Inter Black (900) - Bold, confident, inspiring
Inter Bold (700) - Clear hierarchy, readable
Inter SemiBold (600) - Functional clarity
Inter Regular (400) - Maximum readability
"Every step counts, every smile matters"
"In this flock, no one flies alone"
"We rise not by pushing harder, but by lifting each other"
"Celebrate showing up over showing off"
Supporting graphics and patterns that reinforce our message of hope, connection, and upward movement.
Scattered throughout designs as symbols of lightness and memory
Directional elements emphasizing growth and rising together
Interwoven lines representing community and support networks
Community in action
Support and care
Tribute and legacy
Essential rules and best practices for maintaining brand consistency across all touchpoints.
Use the full logo with adequate white space
Maintain color integrity across all applications
Use approved typography hierarchy
Include memorial attribution when appropriate
Emphasize community and inclusion in messaging
Never distort or skew the wing logo
Avoid using non-brand colors for primary elements
Don't place logo on busy or low-contrast backgrounds
Avoid imagery that suggests exclusion or judgment
See how our brand identity comes to life across different mediums and touchpoints.
T-shirts, hoodies, and merchandise
Instagram, Facebook, Twitter posts
iOS and Android interfaces
Headers, banners, and layouts
Flyers, brochures, signage
Newsletters and communications
"In honor of Anthony Tricarico - whose strength, intelligence, and determination continue to inspire movement and connection. His spirit lives on in every mile walked, every smile shared, and every life touched by this campaign."
Join thousands of others in honoring Anthony's memory through movement, connection, and hope. Every step counts, every smile matters.